Category
What the culture is talking about, and whether the underlying claim holds.
The claims in this field are rarely false. They are true about something slightly different from what you are buying. Here are the specific moves, and what each one is doing.
Last reviewed 16 September 2026
NewBeauty put the interleukin numbers that turn up in treatment advertising to a panel of dermatologists. It is a useful piece because the numbers are real immunology being used as marketing texture: they matter enormously for prescription biologics in eczema and psoriasis, and they mean close to nothing printed on a cosmetic serum. A figure with no unit and no reference is branding wearing a lab coat.
NewBeauty, “What Those Confusing IL Numbers in Skin-Treatment Ads Actually Mean” — read the original
NewBeauty reports that Kylie Jenner documented a microneedling appointment on social media, numbing cream included. The coverage is worth using for the treatment rather than the person: microneedling has reasonable controlled evidence for acne scarring and skin texture over a series of three to six sessions, and very little for tightening. The depth the needles are set to is the whole treatment, which is why a professional device and a home roller with the same name are different procedures.
NewBeauty, “Kylie Jenner Gave Her Microneedling Appointment the Selfie Treatment” — read the original
Writing in Elle, plastic surgeon Lara Devgan sets out the cosmetic treatments she declines for herself and steers patients away from. The genre is worth more than most aesthetic coverage, because a list of what somebody refuses is harder to fake than a list of what they recommend. It is also the question almost nobody asks in a consultation, and the one that separates a physician thinking about your face over a decade from one thinking about today.
Elle — Beauty, “I’m a Plastic Surgeon. These Are the Cosmetic Treatments I’d Never Do.” — read the original